The party has been pumping for 3 hours now and the champagne is flowing.  The Scholl Party Feet Brand Ambassadors are flashing the flesh to promote the products and attracting plenty of attention.  The majority of the guests are donning their free Scholl Party Feet Snowflakes and so far, no pain in my killer Scholl Diego Dolchini's!

Have met the lovely ladies from HELLO! and Company mag, to list but a few; also completed an interview with Fashion TV!  Just had an awesome photograph with Boy George who was really cool.  Pam Hogg has entered the building with her entourage of gorgeous models having just finished her evening show.  

Soul ii Soul are due to take to the stage any moment and I hope to tweet some more pics as the evening unfolds.  

To check out all of the Party Feet Diary photos, please click here: http://twitpic.com/photos/PartyFeetDiary.

Just two hours and counting until the Party Feet PARTY at On|Off begins!! Very excited to be donning my new Scholl Diego Dolcini shoes which I will show off later on www.twitter.com/PartyFeetDiary.  I hope to do some celeb spotting and find out who is wearing the hottest footwear!

Also very excited to see the Scholl Brand Ambassadors carrying Party Feet products in their trays.  

Just finished at the Ramon Gurillo catwalk show where the line was all about natural colours and knitwear.   Very excited to have been at my first catwalk show thanks to Scholl Party Feet!  

To check out all of the Party Feet Diary photos, please click here: http://twitpic.com/photos/PartyFeetDiary.

Check out the latest designs from the exhibition halls at On|Off during London Fashion Week.  It seems print, bold colours and sharp shoulders are key within current fashion trends!

I thought you might like to see a lovely picture of my friend and I with the amazing Jasper Garvida! http://twitpic.com/iaff7

Since enjoying an amazing presentation by Jasper Garvida (please see video and picture in post below), have been mooching around the On|Off exhibition stands and I'm excited to see some of the Falguni & Shane Peacock collection who I am lucky enough to be catching on the catwalk tomorrow. Really looking forward to the Ramon Gurillo catwalk this afternoon, having met the man himself earlier, it'll be interesting to see what he's including Iin his latest show. I have a sneaky suspicion it includes some chunky knitwear but will of course share some pictures from the front row later. My friend and I have gained a new obsession with Scholl Crackling Ice Foot Spray which is keeping our feet feeling refreshed and from feeling tired! You'll see Kirstie's feeling the benefit of her Scholl Party Feet Snowflake below! 

To check out all of the Party Feet Diary photos, please click here: http://twitpic.com/photos/PartyFeetDiary.

Wow, what an amazing start! Have been back stage at On|Off during London Fashion Week all morning and just seen the amazing Jasper Garvida Spring/Summer collection being modelled by many familiar faces from Britains Next Top Model series.  Full of bright colours and gorgeous sequins, you can totally understand how Jasper won Project Catwalk in the past. In other news, F&F (Tesco) is launching a gorgeous couture range making fashion very affordable! There's alot to see and to prevent our feet from hurting, we're already making use of the Scholl Party Feet Snowflake!

To check out all of the Party Feet Diary photos, please click here: http://twitpic.com/photos/PartyFeetDiary.

SCHOLL NAMES ITS PARTY FEET ‘IT’ GIRL: THAT’S ONE LUCKY FASHIONISTA!  

She’s fashionable, internet savvy and she LOVES her high-heeled shoes. Best of all – she has just been given a once-in-a-lifetime opportunity to represent one of the UK’s most iconic brands.  

Leanne Mawson – a 24-year-old from Berkshire who works in the financial industry – has been named the Scholl Party Feet ‘It’ Girl. She will be at OnlOff during London Fashion Week from 18-22 September, which features the catwalk shows of such up-and-coming designers as Ramon Gurillo, Pam Hogg, Juilian J Smith and Orschel -Read.  “I am not only a keen fashion follower,” says Leanne, “but I’m the queen of social networking. I blog, I tweet, I love my Facebook and, of course, I love my beautiful high-heeled shoes!”  

“Leanne is a true fashionista - with the poise and prose to connect with the stylish women who have come to rely on their Scholl Party Feet Invisible Gel Cushions,” says Charlotte Brown, brand manager for Scholl. “These clever little gems help women to lead busy, active lives by protecting the balls of their feet when wearing the shoes they love,” says Charlotte.  

The first-ever Scholl Party Feet ‘It’ Girl will use her new Scholl-gifted iPhone 3GS to blog and tweet her way through the glamour and excitement of one of the fashion world’s most thrilling events – London Fashion Week.   She will blog from the front row at OnlOff catwalk shows, filter backstage where the models are getting ready, get her tootsies soothed and smoothed by a Scholl reflexologist, lounge in the OnlOff VIP room, peruse designers’ static exhibitions and - perhaps best of all – attend one of the biggest parties of the year: the OnlOff Party Feet Party on Saturday, 19 September.  

With celebs, live entertainment and plenty of fashionistas like herself, it is sure to be an unforgettable experience.   “This is truly the opportunity of a lifetime!” says Leanne when named winner of the national competition, which was run off the recently revamped Scholl website. “To actually be a part of London Fashion Week is beyond my wildest dreams!”   “I’m not surprised that Scholl Party Feet has run such a competition,” says Leanne, “as the brand has long been associated with fashion and aspiring women who believe their high-heeled shoes are an integral part of who they are.”  

At the OnlOff Party Feet Party, Scholl will launch its NEW Limited Edition Scholl Party Feet Snowflake Ultra Slim Gel Cushions – a truly innovative non-slip cushion that helps keep you in motion all night long – with the added shimmer and sparkle of imaginary snow falling. What better way to celebrate the party season!   Best of all - Scholl Party Feet Ultra Slim Gel Cushions allow 25 per cent more space in your shoe than previous cushions and boast a new and improved foot design.  

The Scholl Party Feet ‘It’ Girl will, of course, be wearing her Snowflake cushions, along with a gifted pair of Scholl Diego Dolcini shoes that will significantly add to her already considerable fashion creds.   She will be treated to a four-star London hotel, receive £200 spending money and enough Scholl footcare products to ensure her feet are smooth and supple and her toenails are whiter and brighter than ever.  

Scholl has also named two runners up: Nicola Jackson and Kaz Longe – who will also enjoy the glamour and excitement at OnlOff during London Fashion Week.   The Scholl Party Feet ‘It’ Girl Competition was run in collaboration with media partner HELLO! magazine from 25 August - 13 September on www.scholl.com.   Look for Leanne’s blog entries beginning on 19 September at www.partyfeetdiaries.com and follow her tweets on Twitter (PartyFeetDiary).   Celebrity- and fashion–watching has never been so much fun!