SCHOLL NAMES ITS PARTY FEET ‘IT’ GIRL: THAT’S ONE LUCKY FASHIONISTA!
She’s fashionable, internet savvy and she LOVES her high-heeled shoes. Best of all – she has just been given a once-in-a-lifetime opportunity to represent one of the UK’s most iconic brands.
Leanne Mawson – a 24-year-old from Berkshire who works in the financial industry – has been named the Scholl Party Feet ‘It’ Girl. She will be at OnlOff during London Fashion Week from 18-22 September, which features the catwalk shows of such up-and-coming designers as Ramon Gurillo, Pam Hogg, Juilian J Smith and Orschel -Read. “I am not only a keen fashion follower,” says Leanne, “but I’m the queen of social networking. I blog, I tweet, I love my Facebook and, of course, I love my beautiful high-heeled shoes!”
“Leanne is a true fashionista - with the poise and prose to connect with the stylish women who have come to rely on their Scholl Party Feet Invisible Gel Cushions,” says Charlotte Brown, brand manager for Scholl. “These clever little gems help women to lead busy, active lives by protecting the balls of their feet when wearing the shoes they love,” says Charlotte.
The first-ever Scholl Party Feet ‘It’ Girl will use her new Scholl-gifted iPhone 3GS to blog and tweet her way through the glamour and excitement of one of the fashion world’s most thrilling events – London Fashion Week. She will blog from the front row at OnlOff catwalk shows, filter backstage where the models are getting ready, get her tootsies soothed and smoothed by a Scholl reflexologist, lounge in the OnlOff VIP room, peruse designers’ static exhibitions and - perhaps best of all – attend one of the biggest parties of the year: the OnlOff Party Feet Party on Saturday, 19 September.
With celebs, live entertainment and plenty of fashionistas like herself, it is sure to be an unforgettable experience. “This is truly the opportunity of a lifetime!” says Leanne when named winner of the national competition, which was run off the recently revamped Scholl website. “To actually be a part of London Fashion Week is beyond my wildest dreams!” “I’m not surprised that Scholl Party Feet has run such a competition,” says Leanne, “as the brand has long been associated with fashion and aspiring women who believe their high-heeled shoes are an integral part of who they are.”
At the OnlOff Party Feet Party, Scholl will launch its NEW Limited Edition Scholl Party Feet Snowflake Ultra Slim Gel Cushions – a truly innovative non-slip cushion that helps keep you in motion all night long – with the added shimmer and sparkle of imaginary snow falling. What better way to celebrate the party season! Best of all - Scholl Party Feet Ultra Slim Gel Cushions allow 25 per cent more space in your shoe than previous cushions and boast a new and improved foot design.
The Scholl Party Feet ‘It’ Girl will, of course, be wearing her Snowflake cushions, along with a gifted pair of Scholl Diego Dolcini shoes that will significantly add to her already considerable fashion creds. She will be treated to a four-star London hotel, receive £200 spending money and enough Scholl footcare products to ensure her feet are smooth and supple and her toenails are whiter and brighter than ever.
Scholl has also named two runners up: Nicola Jackson and Kaz Longe – who will also enjoy the glamour and excitement at OnlOff during London Fashion Week. The Scholl Party Feet ‘It’ Girl Competition was run in collaboration with media partner HELLO! magazine from 25 August - 13 September on www.scholl.com. Look for Leanne’s blog entries beginning on 19 September at www.partyfeetdiaries.com and follow her tweets on Twitter (PartyFeetDiary). Celebrity- and fashion–watching has never been so much fun!
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