Scholl Party Feet at On|Off during London Fashion Week

Catwalk shows, foot pampering and plenty of celebrity watching were all on order when Scholl Party Feet sponsored one of the highest profile fashion events in the world.

At OnlOff during London Fashion Week, Boy George and Martine McCutcheon were just two of the celebrities spotted at the OnlOff Party Feet Party, along with 500 other guests, who enjoyed sampling Scholl Party Feet Ultra Slim Gel Cushions, Scholl foot creams and a bit of Scholl Crackling Ice Foot Spray to keep them cool on the dance floor when SoulIISoul with Caron Wheeler took to the stage.

Models welcomed the invisible gel cushions for their overworked feet as they showed a dazzling array of spring/summer 2010 collections.  After the catwalk shows, they were only too happy to join fashion journalists in the Scholl Reflexology Pod - where Scholl pampered and relaxed their hard-working tootsies.

Also seen at OnlOff during London Fashion Week – the first-ever Scholl Party Feet ‘It’ Girl. Twenty-four-year-old Leanne Mawson from Berkshire won a national competition run through HELLO! magazine to tweet and blog her way through the weekend, including front-row seats at OnlOff catwalk shows.

All in all, it was a showcase weekend for Scholl Party Feet - and indeed a far more comfortable one for all its fashionable guests.  Here’s just a sampling of photos from the weekend. Enjoy!